Experts warn against social media dog trainers

The UK is currently experiencing an animal welfare issue, as millions of Britons struggle to locate dependable help for pet behavioural issues.

At present, the dog-training industry in the UK is unregulated, which means that any individual can describe themselves as a behaviourist or trainer even if they lack the correct qualifications, understanding and experience of animal welfare.

Experts fear this gap has produced an environment that lets self-styled trainers on social media promote quick fixes and incorrect advice to owners that advocates intimidation and punishment.

The scale of behavioural challenges that families in the UK is facing is undeniable. According to a 2025 survey from the Dogs Trust charity, 90 per cent of dog owners had encountered at least one behavioural issue during the past year. Difficulties commonly reported included poor recall, reactivity, separation anxiety, barking excessively and pulling when walking on a lead.

Owners are increasingly looking for answers online and facing a confusing range of conflicting advice, often offered by individuals whose practical skills and knowledge have not been assessed independently.

Previously, the Animal Behaviour and Training Council cautioned Parliament that trainers using incompetent behaviour work could inflict mental suffering and worsen existing problems. The Blue Cross also warned that inexperienced trainers are using social media to issue bad and even potentially dangerous guidance.

A certified dog behaviourist, Azz Rainey is an expert in reactive dog training in Wiltshire, Gloucester, Oxford and Swindon. Connect with him now for fully qualified support.